INSIGHTS
IKEA Foundation, a funding organisation alongside IKEA that helps poverty and the social issue around the world. A social issue that happens almost annually around the world are often natural disaster. Something we often hear on the news and but yet overlook.
OBJECTIVE
To develop an advertising campaign that promote and raise awareness of social responsibility to the general public of what we could do is to play a part to make a change in the world to the social issue that is happening even with the least effort.
KEY CONCEPT IDEA
To convey message to the general public and letting them to know "a little effort could make such a big change to the world", the mediums that are put all across for the campaign would allow the audience to be interactive.
